Empowering Galo-galo Honey MSMEs Through Integrated Innovation: Transforming Production, Branding, and Digital Market Access of KTH Sungai Gariang

Jonson Handrian Ginting; Muhammad Parikesit Wisnubroto; Afrida

doi:10.25077/jwa.33.3.379-389.2026

Authors

Jonson Handrian Ginting Department of Anthropology, Faculty of Social and Political Sciences, Universitas Andalas, Padang, Indonesia
Muhammad Parikesit Wisnubroto Department of Agroecotechnology, Faculty of Agriculture, Universitas Andalas, Dharmasraya Regency, Indonesia
Afrida Department of Anthropology, Faculty of Social and Political Sciences, Universitas Andalas, Padang, Indonesia

DOI:

https://doi.org/10.25077/jwa.33.3.379-389.2026

Keywords:

community enterprise, e-commerce adoption, halal certification, product diversification, stingless bee

Abstract

Stingless-bee honey has economic potential for forest-based communities, but small producer groups often face connected constraints in quality control, production, branding, business administration, and market access. This community service program strengthened the competitiveness of the galo-galo honey enterprise managed by the Sungai Gariang Forest Farmer Group (KTH) in Lubuk Minturun, West Sumatra. Conducted from May to December 2025, the program used participatory problem identification, technical training, field mentoring, and end-line evaluation. Outcomes were assessed through observation, practical demonstrations, production and sales records, activity documentation, and before-and-after descriptive comparison. The intervention provided a moisture meter, 10 stingless-bee colonies, a digital scale and power support, three bottle formats, branding and product-diversification assistance, simple financial recording, and digital marketing training. The moisture meter enabled an initial measurable assessment of approximately 30%, demonstrating that moisture reduction remained necessary. Production increased from 10 kg to 12 kg per harvest, or 20%, while recorded sales rose by approximately 20–25% during the first three months after digital promotion began. The group adopted the Lomin brand, activated TikTok and Shopee, and obtained halal certification and a PIRT permit. The findings show that sequencing technical, managerial, institutional, and marketing interventions can strengthen enterprise capacity, although moisture-reduction technology and longer-term market monitoring remain necessary.

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