Sales Pricing Strategy of Karak Kaliang Talua and Roti Kariang Household Industries by Determined Prices of Existing Costs

Nilda Tri Putri; M Alif Arrahman; Adisty Luthfiah; Muhammad Erlangga Adi Nugraha

doi:10.25077/jwa.31.1.84-89.2024

Nilda Tri Putri Fakultas Teknik, Universitas Andalas
M Alif Arrahman Fakultas Teknik, Universitas Andalas
Adisty Luthfiah Fakultas Teknik, Universitas Andalas
Muhammad Erlangga Adi Nugraha Fakultas Teknologi Informasi, Universitas Andalas

DOI: https://doi.org/10.25077/jwa.31.1.84-89.2024

Keywords: MSME, selling price, cost of goods

Abstract

This article aims to determine how product selling prices were determined at MSMEs Karak Kaliang Talua RF. Data collection used the observation method by conducting interviews with the owner, asking several questions related to his business, and documenting the results of the observation visit. Based on the visit results, this business had a reasonably small target market by marketing only entrusting products to traders in traditional markets. The owner expects a profit of IDR 5,000/0.25kg for each product, namely Karak Kaliang Talua and Roti Kariang. The owner of Karak Kaliang Talua RF sets prices based only on estimated cost prices and profit expectations. After processing the data from the interview results, it was found that there was a discrepancy between the selling price set by the owner and the profit expectations.

Author Biographies

Nilda Tri Putri, Fakultas Teknik, Universitas Andalas

Departemen Teknik Industri

M Alif Arrahman, Fakultas Teknik, Universitas Andalas

Departemen Akuntansi

Adisty Luthfiah, Fakultas Teknik, Universitas Andalas

Departemen Manajemen

Muhammad Erlangga Adi Nugraha, Fakultas Teknologi Informasi, Universitas Andalas

Departemen Sistem Informasi

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