Training on Social Media Utilisation in Business Innovation for Legok Village Culinary MSMEs

Cynthia Sari Dewi; Melissa Indah Fianty; Fahmy Rinanda Saputri

doi:10.25077/jwa.31.1.7-15.2024

Cynthia Sari Dewi Fakultas Bisnis, Universitas Multimedia Nusantara
Melissa Indah Fianty Fakultas Teknik dan Informatika, Universitas Multimedia Nusantara
Fahmy Rinanda Saputri Fakultas Teknik dan Informatika, Universitas Multimedia Nusantara

DOI: https://doi.org/10.25077/jwa.31.1.7-15.2024

Keywords: business innovation, MSMEs, social media, social media utilisation

Abstract

In the digital age, the role of social media in business innovation cannot be underestimated. Micro, Small, and Medium Enterprises (MSMEs) are crucial in driving economies, and their success significantly impacts local communities. However, the MSMEs Culinary in Legok faces tough competition from similar businesses that need help introducing their products or services. Therefore, with the training on social media for business innovation, MSMEs culinary in Legok Village can promote their products or services and reach a broader audience by producing social media content with relevant themes and concepts. This activity was conducted at Multimedia Nusantara University, Scientia Boulevard Gading Street, Curug Sangereng, Serpong, Tangerang Regency, Banten.

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